My dad is a smart cookie!  As a PhD Electrical Engineer and published author, he knows his stuff when it comes to technology.  For Christmas, I got him a Roku Video Player to connect to his Netflix service.  I asked him to write a blog about his experience and I'm happy to have him as a guest blogger on my site.  (Looks like my gift was a success!)  His post is below... thanks dad! Netflix Movie Streaming Hookup It is easy to select from more than 17,000 movies to view on your TV if you have a high-speed Internet connection for both a Personal Computer and a Digital Video Player. The cost is just a little more than $100 up front and $9/month. My son, Tom III, asked me to describe my recent experience creating such a setup. Several alternative ways of doing this are described at: http://www.netflix.com/GetStartedStreamingInstantly A Roku Video Player was a Christmas gift from my son, but it can be bought from Amazon.com by searching there with keywords “Roku HD Player” to find it available for $99.99 plus shipping. It is a small box with separate power supply that connects to a TV using the included composite audio/video cables or by connecting to the S-Video or HDMI high-definition jacks to get better picture quality. The Roku Player also must connect to the Internet by either Ethernet cable or by its built-in Wi-Fi if you have a wireless local area network (LAN). You can sign up for Netflix’s cheapest option of $8.99 per month “1 DVD out at-a-time (Unlimited)” with a menu of 100,000 rented movies and TV shows on DVDs sent by mail, which also includes the Netflix "Watch Instantly" Internet streaming feature for more than 17,000 of those titles. Activating Watch Instantly is easy by running Netflix.com on your PC while the Roku Player is connected to both the TV and Internet. The Roku Player comes with a small remote control, and the TV will show you a five-digit code, which you then enter on your PC using the Activate feature on the Netflix website. Any time after that you can add selected movies to your Netflix Instant Queue on the PC. Movies that can be streamed to your TV are marked with a small blue Play button. That queue also appears on your Roku TV screen where you can select a movie to watch. Netflix will ask you by e-mail about picture quality when you watch your first streamed movie. I chose to connect my Roku Player to one of the High Definition HDMI jacks on my Sony LCD TV. Because that port was already used for my DVD player, I bought additional accessories by searching Amazon using the following keywords (I also show their respective costs): “HDMI cable 3 ft”   $3.13 “HDMI cable 6 ft”   $9.99 “Apogee HDMI 3x1 mini switcher”  $15.70 The small Apogee Switcher has one HDMI port to connect to the TV and three HDMI ports to connect to video devices, one being my Roku Player. The included remote control is not essential because the Player has a button to select one of the three video devices. It also has a smart select feature, which switches to the video device last turned on.  The Roku Player hookup with my Apple iMac PC and Airport Extreme base station worked flawlessly the first try. Finally, current background information is available for these video-streaming systems. For example, search for the keywords “Netflix Watch Instantly” at: http://news.google.com. Netflix's streaming service could be endangered if broadband Internet providers should impose limits on heavy bandwidth applications like video. There have been reports of proposed bandwidth restraints that may be necessary without advances in digital network technology. My Cox Preferred cable download speed is about 12 megabits per second (Mbps) and streamed Netflix movies started in less than a minute and played smoothly with excellent picture quality. A Typical DVD movie disk contains about 32,000 Mb. The Roku Player tests your Internet connection speed and delivers the TV resolution your connection can handle without interruption. Roku notes that speeds greater than 2.5 Mbps provide highest quality, and speeds less than 1.5 Mbps provide basic TV quality. Apparently terrestrial broadband Internet service is best for acceptable movie video streaming. Some satellite Internet providers limit the amount of download data to less than 3600 Mb downloaded in any 24-hour period. Thomas R, Cuthbert, Jr.

A few weeks ago I spoke at the Search Engine Strategies conference in New York. I was struck at the conference that people in our industry had their heads down. I recognize the economy is tough and that jobs can be hard to find and keep. But guess what… online advertising will win! Like you, I have friends in traditional media. Newspapers and print in general have been hammered. Radio and outdoor is fading and television is showing signs of weakness. The dollars are shifting to online and with good reason. In my preparation for the presentation (which can be found here) I spoke to senior executives at digital agencies and leading online advertisers. While the title of my presentation was, “Measurement Matters” the focus was on change. There is no doubt that the world of online advertising is at a crossroads. According to a recent IBM survey, over 60% of all advertisers are cutting budgets… 80% of them are trimming more than 15% of the spending. This urgency was clear in this quote from the report,

“Advertisers are aggressively shifting their spend to even more interactive, measurable formats, as providers struggle to move "beyond advertising" to new forms of communication that combine the ROI characteristics of direct marketing with the brand characteristics of traditional advertising.”

The tone I heard when speaking to advertisers and agencies was consistent… “Now more than ever, we need to be sure we get what we pay for”. Jobs are on the line, performance is not optional and measurement matters. Where can advertisers get better value and solid analytics for performance advertising? Online of course! I’ve identified five specific attitudes that need to be addressed to fully capitalize on the shifting dollars…

1) Stand on our strengths – Online advertising is measureable, has a growing reach and new and creative ways to deliver meaningful ad impressions to consumers. These are meaningful strengths that need to be communicated. 2) Tout the targeting –Saying that television advertising can target is like saying you can tell what kind of fish are in the water from the boat. Targeting (behavioral, demographic and geographic) is a strong suit of online advertising that is unmatched in traditional advertising. 3) Get creative with compensation - Advertisers need to (and will) hold agencies feet to the fire. Agencies that embrace this and are open to new models of compensation, will win. 4) Measure, measure and measure – Performance standards, benchmarking and goals are critical for success. The good news is that online holds that as a competitive advantage over traditional media. More tools are available to help with this and insight into campaigns makes a major difference in success. 5) Look beyond the “Big Two” – Yahoo and Google hold a lot of the cards when it comes to online. However, there is a growing community of quality ad networks and publishers that can deliver strong results. I’ll talk more about how to find them in a future post. My presentation included the chart below highlighting a SWOT (strengths, weaknesses, opportunities, threats) analysis I did on our space.

The current economic conditions create an opportunity for those of us in the digital world. Now is not the time to complain… it is the time to aggressively promote the benefits that online holds over traditional media. Tom Cuthbert

While I'm not a huge TV fan,  I do like to watch sports, news and Seinfeld reruns.  It has been a long time since there was a series that interested me enough to pay attention week in and week out.  In September of 2005 I had rotator cuff surgery on my shoulder.  I came home from the surgery the day that LOST had the recap episode from season one and the first episode of season two.  As I lay on my side, somewhat drugged up, I watched and immediately became hooked. LOST interests me for three reasons. First, the show is extremely well acted.   Michael Emerson is amazing and well deserving of his Emmy nominations.  Other actors on the show are equally engaging.  There is an interesting mix of science fiction, action, romance and even comic relief.  The balance built by the producers and delivered by the actors is impressive. The second aspect of LOST that I like is the plot.  It is incredibly complex and woven together by interesting dialogue, unexpected twists and turns and intense dramatic moments.  I am not easily impressed, but the story of LOST has kept me guessing now for several years.  I have no idea where it will end but am confident that all aspects are well thought out and will converge in a way that makes sense to me. The third part of the show that I find remarkable is the music.  The intensity of the drama and action is magnified by music that penetrates your mind in a way that draws you in.  It fits perfectly with the plot and enhances the experience instead of distracting from it.  There are two types of music on the show.  There is the amazing background music played as the drama unfolds.  Then there is the music that is filled with clues to help unlock the mystery of the show.  Songs like "Walking After Midnight" and "Building a Mystery" lead to clues to the the show.  Others such as "Good Vibrations" or "Xanadu" offer a fun way to break the intensity of the show. There are a million little clues embedded in the show LOST.  Watching them unfold and try to piece the show together has become a fun pastime the last few years.  I even supplement my LOST watching with LOST listening to podcasts.  ABC has an excellent podcast and I enjoy listening to Jay and Jack, two guys that comment on the show in an entertaining way. So if you have not gotten "lost" its not too late!  The show starts again this week for season five and concludes next year.  There is a definite end point and while it will take some time to get caught up, it is well worth it.  Two thumbs up for ABC on LOST and I look forward to seeing the last 32 episodes play out.  Then, I guess it will be back to Seinfeld reruns  :-/ Tom