I don't want to be overdramatic or 'overplay' this but dad-gummit the iPad has changed my life!  130 days in and I still can't believe how amazing this device is.  I have always had lots of technology toys in my life.  From the Casio Telememo watch to the Palm Pilot to the Treo smartphone, I've had them all!  So why has the iPad created such a stir?  There are three things it does extremely well that have literally changed the way I work and live. First, I love to read... I consistently read three newspapers, six magazines, dozens of blogs, Twitter posts and Facebook updates.  (Not to mention about a book a month!)  Suffice to say I am an avid reader.  The iPad has changes where, when and how I can read.  I subscribe to the Wall St. Journal for the iPad.  It is a great app, easy to update, simple to read and can go anywhere.   For blog reading I love the Pulse app... it makes reading blogs easy and moves quickly between an extract and the full post on the web.  Flipboard is a new app that makes everything look and feel like a magazine.  I use it for reading Twitter and Facebook posts, as well as some magazines.  (I'm hoping that Flipboard and Pulse merge, that would be the perfect reader!)  Instapaper is an incredible app that allows you to "read later" any story you find online.  I recommend it highly.  All in all, I have become a more productive reader with the iPad. The second aspect of the iPad I am amazed by is the business functionality.   I travel a lot and have found that the iPad is almost a complete replacement for my laptop.  I recently was in NYC and had 14 meetings with friends and investors discussing a new company I've been helping.  In each meeting all I had was my iPad and Moleskine calendar.  I simply fired up the Keynote app, set my iPad on the table and stepped through the deck page by page.  It was seamless and made for great conversation.  From calendar to email to presentations, spreadsheets and documents it does it all.  The single downside today is the inability to easily print.  Surely Apple will fix this soon.  (Side note, I can now type about 80% of the speed of my laptop, not bad!)  I have also begun taking meeting notes into my iPad using Notepad Pro.  It is a very handy app and makes meeting recaps quick and easy. Finally, I love the apps!  It has huge entertainment and information value.  I watch streaming movies and TV shows from Nexflix.  I play Words with Friends with my son (and consistently lose!).  There are incredibly functional apps including TripIt, Amazon, Maps, Skype, Flixter, Yelp, Redbox, Starbucks and NYCWay to name a few of my favorites.  I even manage my accounts from my iPad... in fact, just about everything I need is right there in the 10" by 7 1/2" little pad.  I have found myself taking it just about everywhere.  Yes, I have an iPhone too but the size and comfort level of reading the iPad makes it a must have when I am out and about.  It is lightweight and not at all a burden to carry around.  I can't imagine leaving home without it! So if you don't have an iPad I suggest you get one.  Try out a friends for a day and you'll see what I mean.  I know there are imitators on the way.  That will be a good thing in the same way that iPhone imitators have brought better functionality in it as well.  It is a rare occurance in my life when anything exceeds my expectations.  As I sat on my porch on April 3rd waiting for the UPS truck to arrive I was already excited.  Now, 130 days into being an iPad owner, I continue to be blown away and I predict  you will be too! Tom Cuthbert

This week, I'll be attending Blogworld in Las Vegas for the first time.  I'm looking forward to the show and interested in learning about the world of blogging and social media in general.  The conference features thought leaders, bloggers and participants from an industry that is still in it's infancy.  For years I have been fascinated with the blogging phenomenon.  Blogs have connected people, spread ideas and information, created 'micro-celebrities' and contributed to the downfall of the newspaper industry. The term 'blog' is a contraction of 'weblog', first coined by Jorn Barger in 1997 then turned into just 'blog' in 1999.  Today blogs are part of everyday life and a fairly large industry in and of itself.  This week at Blogworld, I plan to learn about that industry and am specifically interested in the sports aspect of blogging.  If you are in this area and will be at Blogworld, I'd love to connect! I have been blogging now for almost two years on everything from Google to Rascal Flatts.  Much of my focus has been on click fraud and online advertising.  I'm not interested in making money off my personal blog, only sharing ideas, connecting with interesting people and ranting about random topics.  However, blogs have definitely been a vehicle for Click Forensics to share information and reach new customers. Finding a blog that interests you is easy.  Sites like Technorati allow you to search by topic and find your interests.  (For example my love of the NBA returns these results)  There are several blogs I read everyday including the Wall St. Journal, Bleacher Report, Silicon Alley Insider and ChrisBrogan.com. Nowadays, setting up a blog could not be easier.  Sites like Wordpress, LiveJournal, Blogger.com and Typepad.  The WSJ Blog recently had a post called "To Blog or Not?".  If you have something to say I encourage you to blog!  It can be therapeutic, entertaining, engaging and even profitable.  Jump in, speak out and blog away... Tom Cuthbert

It was January of 2000 and I was in my usual Tuesday morning breakfast group with my friends at Jim's.  We spent time talking about life, family and business.  My friends Matt and Shawn were far wiser than I when it came to business and technology (successful tech entrprenuer and Harvard MBA, respectively).  I was still learning the tech space and was just months away from co-founding my first tech company.  Despite my poor track record (I had recently bought stock in Pancho's Mexican Buffet.... don't laugh!) and lack of experience, I saw this disaster coming. From the early days of the internet, I was there. (You may remember me as 635287874@prodigy.net)   I had an AOL account even before those CD's started showing up at the checkout line at 7-Eleven.  I didn't know much, but I did know that marrying a red hot new technology company with an old school media firm was a bad idea.  It couldn't work and it didn't work. When the AOL-Time Warner merger was announced in January 2000, the combined market capitalization was $280 billion. Today it is $28B. So here we are, eight years and billions of dollars in lost shareholder value later.  Now what?  First of all, the spinout makes perfect sense.  It will allow Armstrong and the gang to attempt to rebuild a once proud company into something at least relevant.  It also positions AOL to be a new media company by finding creative ways to leverage the assets (audience) into profit.  I saw the plan and I think it makes sense... Silicon Alley describes the heart of the plan as making AOL more "Google-y".  There is white space below Google.  They own a ridiculous share of the search market and someone will take away market share over the next few years.  Add to that that online advertising continues to grow while traditional media implodes and poof, you have a market opportunity.  AOL is uniquely positioned to play in this space if they fully leverage their assets including ADTECH, Platform A and others. Remember when you went to America Online, errr... I mean AOL, to read content?  They have audience, content and connecting the dots means revenue growth.  I am pulling for them now, in 2000 I was not.  The strategy then was to try and retain the "walled garden" approach and milk dial up income for as long as possible.... bad idea. Good luck Tim, you'll need it.  But you have a shot, and that puts you well ahead of your friends back in 2000. Tom Cuthbert

Recently, I've been griping about my local paper and newspapers in general.  The industry is in turmoil and changing rapidly.  One big change will be the way the paper will be read in the future.  Today's announcement about the Kindle DX will make it easier for people like me to eventually switch to a digital reader.  I like this idea and I cannot imagine how newspapers today, in their current form, will survive, except for one...  the Wall St. Journal. I have been an avid Journal reader for years.  The paper has changed for the better in recent years and is setting the pace for an industry in transition.  In fact, of all major newspapers in this country, the Wall St. Journal was the only one to INCREASE paid subscribers in the last month.  While an entire industry cuts content, moves online or folds all-together how can it be that the Journal grows?   There have been several recent changes that I believe have enhanced the reading experience, broadened appeal and made the paper more useful.  That list includes:

• 
  Added sports coverage
• Adjusted the physical size of the paper
• Enhanced the paid online version
• Launched an iPhone app
• Produce excellent podcasts and vidcasts
• Broadened appeal with health, tech and travel
• Reformatted the front page for easy scanning

But beyond these enhancements, fundamentally the I enjoy the Journal for three reasons.  First, the perspective is conservative yet thoughtful.  The OpEd page is engaging and thought provoking.  The editorial page in my local paper has become predictable and mundane.  Any column worth reading was syndicated from another paper.  There are essentially no independent thinkers or interesting writers.  While I don't always agree with Peggy Noonan, Kim Strassel or William McGurn, I do respect their perspective.  Secondly, the information I read in the Journal or hear on their podcasts is relevant to me.  Walt Mossberg and Katie Boehret are consistently exceptional with product reviews and insights.  The company coverage is great and news stories are engaging.  From travel to tech and health to book and wine reviews, it fits my lifestyle. Finally the Journal entertains me in an intelligent way.  Each day there is a story on the front page that delves into topics ranging from Bollywood to windmills.  I'm a sucker for Pepper and Salt, the funny cartoon (my recent favorite at left).  The writing style is accurate when needed and relaxed when appropriate.  I also find the podcast with Gordon Deal to be a great compliment to the paper. So as newspaper executives across the country (and here in my hometown) are scratching their heads try to figure out why they are sinking, they should pick up a copy of the Journal.  I do... everyday. Tom Cuthbert

A few weeks ago I spoke at the Search Engine Strategies conference in New York. I was struck at the conference that people in our industry had their heads down. I recognize the economy is tough and that jobs can be hard to find and keep. But guess what… online advertising will win! Like you, I have friends in traditional media. Newspapers and print in general have been hammered. Radio and outdoor is fading and television is showing signs of weakness. The dollars are shifting to online and with good reason. In my preparation for the presentation (which can be found here) I spoke to senior executives at digital agencies and leading online advertisers. While the title of my presentation was, “Measurement Matters” the focus was on change. There is no doubt that the world of online advertising is at a crossroads. According to a recent IBM survey, over 60% of all advertisers are cutting budgets… 80% of them are trimming more than 15% of the spending. This urgency was clear in this quote from the report,

“Advertisers are aggressively shifting their spend to even more interactive, measurable formats, as providers struggle to move "beyond advertising" to new forms of communication that combine the ROI characteristics of direct marketing with the brand characteristics of traditional advertising.”

The tone I heard when speaking to advertisers and agencies was consistent… “Now more than ever, we need to be sure we get what we pay for”. Jobs are on the line, performance is not optional and measurement matters. Where can advertisers get better value and solid analytics for performance advertising? Online of course! I’ve identified five specific attitudes that need to be addressed to fully capitalize on the shifting dollars…

1) Stand on our strengths – Online advertising is measureable, has a growing reach and new and creative ways to deliver meaningful ad impressions to consumers. These are meaningful strengths that need to be communicated. 2) Tout the targeting –Saying that television advertising can target is like saying you can tell what kind of fish are in the water from the boat. Targeting (behavioral, demographic and geographic) is a strong suit of online advertising that is unmatched in traditional advertising. 3) Get creative with compensation - Advertisers need to (and will) hold agencies feet to the fire. Agencies that embrace this and are open to new models of compensation, will win. 4) Measure, measure and measure – Performance standards, benchmarking and goals are critical for success. The good news is that online holds that as a competitive advantage over traditional media. More tools are available to help with this and insight into campaigns makes a major difference in success. 5) Look beyond the “Big Two” – Yahoo and Google hold a lot of the cards when it comes to online. However, there is a growing community of quality ad networks and publishers that can deliver strong results. I’ll talk more about how to find them in a future post. My presentation included the chart below highlighting a SWOT (strengths, weaknesses, opportunities, threats) analysis I did on our space.

The current economic conditions create an opportunity for those of us in the digital world. Now is not the time to complain… it is the time to aggressively promote the benefits that online holds over traditional media. Tom Cuthbert

A few weeks ago I noticed that the Business section was missing form my Sunday paper.  I vented by posting a tweet and followed up by sending an email to the business editor of the paper.  After a few days I received a well written reply. It stated, 

While I'm not a huge TV fan,  I do like to watch sports, news and Seinfeld reruns.  It has been a long time since there was a series that interested me enough to pay attention week in and week out.  In September of 2005 I had rotator cuff surgery on my shoulder.  I came home from the surgery the day that LOST had the recap episode from season one and the first episode of season two.  As I lay on my side, somewhat drugged up, I watched and immediately became hooked. LOST interests me for three reasons. First, the show is extremely well acted.   Michael Emerson is amazing and well deserving of his Emmy nominations.  Other actors on the show are equally engaging.  There is an interesting mix of science fiction, action, romance and even comic relief.  The balance built by the producers and delivered by the actors is impressive. The second aspect of LOST that I like is the plot.  It is incredibly complex and woven together by interesting dialogue, unexpected twists and turns and intense dramatic moments.  I am not easily impressed, but the story of LOST has kept me guessing now for several years.  I have no idea where it will end but am confident that all aspects are well thought out and will converge in a way that makes sense to me. The third part of the show that I find remarkable is the music.  The intensity of the drama and action is magnified by music that penetrates your mind in a way that draws you in.  It fits perfectly with the plot and enhances the experience instead of distracting from it.  There are two types of music on the show.  There is the amazing background music played as the drama unfolds.  Then there is the music that is filled with clues to help unlock the mystery of the show.  Songs like "Walking After Midnight" and "Building a Mystery" lead to clues to the the show.  Others such as "Good Vibrations" or "Xanadu" offer a fun way to break the intensity of the show. There are a million little clues embedded in the show LOST.  Watching them unfold and try to piece the show together has become a fun pastime the last few years.  I even supplement my LOST watching with LOST listening to podcasts.  ABC has an excellent podcast and I enjoy listening to Jay and Jack, two guys that comment on the show in an entertaining way. So if you have not gotten "lost" its not too late!  The show starts again this week for season five and concludes next year.  There is a definite end point and while it will take some time to get caught up, it is well worth it.  Two thumbs up for ABC on LOST and I look forward to seeing the last 32 episodes play out.  Then, I guess it will be back to Seinfeld reruns  :-/ Tom